When developing the innovations for 2019, the designers in Dillenburg incorporated the latest design trends and the fact that for many customers, high-end design requirements are very quickly compromised when feasibility and costs are taken into account. Many a prize-worthy architectural design has been undermined in this way. At Bau 2019, the Ströher ceramics group is introducing 5 new lines and a new format under the motto "Performed to nuance". They allow customers to create environmentally friendly facades and floors with a strong design focus using the natural product ceramic, enabling them to stand out with nuances that highlight subtle differences in appearance. To achieve this, state-of-the-art clinker engineering, innovative surface technologies in terms of colouring methods and surface finishing, 135 years of product experience and a good nose for the general Zeitgeist have been exploited.
With its brands Ströher, Ströher Living and Gepadi, the Ströher Group is showcasing a high degree of architectural and project expertise at Bau 2019, in addition to its visibly packed and dialogue-oriented exhibition stand design. With its 3 new clinker brick slip ranges, Brickwerk, Brick 60 and Wasserbrand, extruder specialist Ströher is also presenting a performance-packed dynamic display of products in 17 new colours, with old-style design details and 5 formats – from the traditional to the new – and what is currently the longest clinker brick slip format available on the market, measuring 60 centimetres. In addition, under the name "Brick to Click", there are also system format clinker brick slips for ventilated curtain facade systems (VCF). The residential ceramics brands Ströher Living and Gepadi are going on a trend offensive with their two new floor ceramic ranges, "Boost" and "Surround", offering a high-end look in the easy-to-lay "medium format".
According to Gerhard Albert, CEO of the Ströher Group, "As the world's leading trade fair for architecture and materials, Bau is the perfect platform for us as a German ceramics group with a high level of architectural and project expertise. We are flying the flag for a natural product with our high-performance, high-end design clinker and ceramic products that are fired to format and offer unbeatable material advantages for facades, walls and floors in terms of ease of care, resilience and environmental profile, both indoors and outdoors. The guiding principle for our 2019 innovations was to address the current trends in the construction industry of a chronic shortage of skilled trades and notorious cost optimisation pressure. For example, during product development, we focused on providing installers with the necessary ease of use, and at the same time giving architects and designers cost-effective products with highly detailed designs to enable them to stand out, as design creates the most noticeable differentiation. At the Ströher ceramic group, we also want to use design to differentiate ourselves with our trade fair presentation. This is evident at Bau, where we have 5-metre-high exhibition stand walls completely covered with clinker brick slips and a very modern, open stand design to facilitate communication."
According to Patrick Schneider, Managing Director of the Ströher Group, who is responsible for Ströher Inland Sales; Ströher Living and Gepadi: "But we are also showcasing design with our 5 new products. The focus with our "next-generation brick slips" was on the development and application of new design technologies in terms of surface finishing and colouring methods. Here at Ströher, as an extrusion specialist with 135 years of product expertise in the facade segment, we benefit from the interplay of traditional decoration methods and high-tech surface technology. As an extruder, we at Ströher can of course also create different formats. These range from the traditional DF/NF to the new 60 cm long brick slip format, which is unique on the market, as well as the system formats for ventilated curtain facade systems (VCF). We are also showcasing our accumulated outdoor and application expertise with regard to our coarse clay floor ranges, and with the two residential ceramic brands, Ströher Living and Gepadi, which are launching 2 new ranges with their usual clear signature in an easy-to-lay design format.
The innovations in detail:
Ströher Brickwerk
Old-style burns, sooty smoke, melting and laying marks: authentic ring kiln contouring on the full body.
NF / DF / 6 colours
Ströher Brick 60
Multi-facetted subtle clinker details – powerfully proportioned: impressive clinker contouring in a bold extra-long format 590 x 52 mm / 6 colours
Ströher Wasserbrand
Gentle colour nuances and a fine line structure on a rough surface: historical water-struck contouring on the full body.
DF / 5 colours
Gepadi Surround
Stones and cement: exquisite and focused on the essentials.
30 x 60 cm / 60 x 60 cm / 4 colours plus one full décor
Ströher Living Boost
Metropolitan cement design: a strong structure with a glamorous gloss-matt effect
30 x 60 cm / 60 x 60 cm / 3 colours
Signature ceramic and clinker
The Ströher Group is a German ceramics company operating worldwide that specialises at its Dillenburg site in the production and sale of signature ceramic and clinker products. In particular, this involves ceramic tiles and clinker brick slips that create a distinctive character. The parent company Ströher has been one of Germany's leading manufacturers of extruded clinker brick slips for facades and frost-resistant outdoor ceramics for terraces and balconies since 1884. The subsidiaries Gepadi and Ströher Living market stoneware lifestyle tiles for floors and walls in the residential ceramics business segment.
